If you have a business, it is likely you are interested in finding ways to make it grow. If there are opportunities to create profitable growth, the time and money you invest in this can produce spectacular returns.
Opportunities for growth often hide within your sales and marketing pipeline. Let’s examine seven key places where those opportunities lurk:
1. Target Acquisition.
Engage with more and better potential customers, to fill the funnel and boost the potential of your sales pipeline.
2. Lead Identification.
Find more leads within your targets – people who have an interest in the product or service you offer.
3. Lead Qualification
Find more ideal clients within your leads – people who need and can afford your services.
4. Convert more qualified leads to clients.
This is the critical point where qualified leads become customers.
5. Increase revenue per client.
Persuade you clients to pay more for your goods and services.
6. Retain more clients.
Keep more existing clients so you need fewer new ones to grow.
7. Grow sales to existing clients.
Up-sell and cross-sell to the clients you already have.
How do you operate these levers?
Each lever deserves to be carefully examined in the context of your business - asking yourself three questions.
Opportunities for growth often hide within your sales and marketing pipeline. Let’s examine seven key places where those opportunities lurk:
1. Target Acquisition.
Engage with more and better potential customers, to fill the funnel and boost the potential of your sales pipeline.
2. Lead Identification.
Find more leads within your targets – people who have an interest in the product or service you offer.
3. Lead Qualification
Find more ideal clients within your leads – people who need and can afford your services.
4. Convert more qualified leads to clients.
This is the critical point where qualified leads become customers.
5. Increase revenue per client.
Persuade you clients to pay more for your goods and services.
6. Retain more clients.
Keep more existing clients so you need fewer new ones to grow.
7. Grow sales to existing clients.
Up-sell and cross-sell to the clients you already have.
How do you operate these levers?
Each lever deserves to be carefully examined in the context of your business - asking yourself three questions.
- What are you doing now, and how well is it working?
- What would be the best process for your business?
- How will you bridge the gap between these two states?
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